Professional Experience

With over 18 years of startup and agency experience, Jesse challenges and inspires his teams of content producers, account managers, and sales representatives to drive initiatives forward with enthusiasm by implementing comprehensive goals to increase the company’s market share and maximize revenues in order to thrive against competitors.

H&H TECHNOLOGY • IT CONSULTING • SALES & PURCHASING

2000 - 2003

H&H Technology is a brokerage that supplies IT equipment with leasing options to clients in the technology market. As a sales representative, I learned to negotiate with the business owners, executives, IT directors, and vendors to build trust-worthy relationships for advising lease and acquisition options for new equipment. Additionally, we purchased used assets for re-allocation and distribution into the marketplace.
  • • IT Budget Consulting
  • • Direct Sales
  • • Installation project management
  • • Negotiations with vendors

FABULOUS • AMUSEMENT PARK • BRAND MANAGER

2003 - 2005

Fabulous Family Fun Center was a new 3.5 million start-up business in the family entertainment/amusement park space. As the Brand Manager, I was responsible for marketing co-ordination through negotiating media buys with local tv and radio stations, placing billboard ads, directing commercial spots, designing client retention campaigns, managing strategic partnerships with local restaurants and special promotions through marketing events.
  • • Established the company brand and themed attractions
  • • Provided creative direction for all printed media and website design
  • • Lead the marketing campaigns for tv, radio and billboards
  • • Produced the local commercial spots through special promotional events

INSP STEELROOTS • TV NETWORK • MARKETING COORDINATOR

2005 - 2007

Steelroots is a programming department of INSP TV Networks, daily reaching over 80 million homes. As Marketing Coordinator, I was responsible for all event-related marketing and data research. Additionally, my role was extended to overseeing the direct-mail and newsletter campaigns, directing the website content and promotions strategy, as well as leading the negotiations with large strategic partners. I was a major contributor in developing the annual marketing plans.
  • • Responsible for data research of TV and Web market trends, video portal and social sites
  • • Lead marketing event promotion by co-ordinating staff, volunteers and operations
  • • Promoted our programming to strategic partners for large event promotion
  • • Directed website content strategy for increasing viewership and online sales

THUNDERCOLOR • DIGITAL AGENCY • CREATIVE DIRECTOR

2007 - 2014

ThunderColor is a digital agency in Charlotte, NC. We are a small team of highly skilled designers, writers, programmers, and videographers. We service the digital space with inspired design, video and advanced web applications. We have enjoyed producing highly effective communications that help our clients to effectively connect their brand to the targeted demographic through engaging online community environments including providing robust web tools.
  • • Responsible for developing leads and closing proposals
  • • Lead marketing projects from start to successful implementation
  • • Provided the creative direction with marketing perspective
  • • Created effective strategies for increasing sales conversion

FAMILYARC • SOFTWARE PLATFORM • CHIEF MARKETING OFFICER

2014 - 2017

FamilyArc is a private family archiving platform where a family’s history can be captured beautifully and securely for years to come. Our robust platform is a unique suite of tools and services that make preserving a family’s history meaningful, highly engaging and deeply impactful to all generations.
  • • Defined marketing strategies through analytics to support the company’s overall objectives
  • • Planned and organized marketing operations from product development, branding and communications to achieve an unique marketplace position
  • • Designed promotional campaigns, PR and other marketing efforts across distribution channels
  • • Recruited a highly efficient team of marketing and sales professionals to build a solid network of strategic partnerships

RWR LEGAL • BUSINESS LAW FIRM • STRATEGIC DEVELOPMENT

2019 - 2023

The RWR Legal team is comprised of business-focused talent who are also entrepreneurs, mentors and active participants in the innovation ecosystem. We understand what our clients need because we have represented hundreds of entrepreneurial and investment ventures, while we have grown our law firm and ancillary businesses in the process.
  • • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, and satisfaction
  • • Leverage data and analytics to drive advertising insights
  • • Provided marketing direction for business plan and emerging growth

CODDLE CREEK CAPITAL• VENTURE FIRM • STRATEGIC DEVELOPMENT LIAISON

2023 - present

We prioritize investments that have the potential to create significant, positive impacts not only to relieve the pain and suffering of the human disease health but also on creating sustainable well-being and long-term health and well-being. Furthermore, we prioritize investments that will directly impact the community in which we reside and operate.
  • • Keeping lists of the agencies important to innovation
  • • Facilitating meetings and cooperation among people, agencies and organizations
  • • Acting as contact points for potential investors
  • • Identifying problems in communications among these groups
  • • Collaborating and communicating with necessary constituents

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Resume + Portfolio

After years of experience from taking on launch strategies for tech start-ups, as well as working with top agencies and premiere clients from across the nation, I look forward to applying my skills, impacting bottom lines and calling your company home.

Chief Marketing Officer • FamilyArc

Launching a tech start-up.

When I first joined FamilyArc, the project was just beginning with initial research, concepts and very limited resources. I was contracted to provide ui/ux for the minimum viable product, MVP. Within a few short months, my role was expanding as I naturally began solving problems by reducing cost, managing deliverables across competing timelines and digging deeper for the keys to success in developing our unique value proposition for placing this product in an emerging marketplace.

Our early adoption success was a result of focus in two specific areas. The first being our ability to turn tested feedback into a superior product that attracted the target demo and inspired confidence. Secondly, we launched targeted communications towards building trust with premiere UHNW families and partnerships with top influencers in the wealth management sector, including Morgan Stanley, UBS, and Wells Fargo. We raised 2.5 million in private funding and established the path forward for long-term sustainable growth.

Creative Director • ThunderColor

Crafting effective campaigns.

Working at ThunderColor provided years of experience with a wide range of clients by conceiving and implementing visual marketing programs that range from print media to digital. Most clients had a multiple of messages that are important to their site visitors that needed to be organized into a clear strategy. Our principled approach transformed simple statements of intent into a story that elicits an emotional response and created clear calls-to-action. We helped Adventures and World Race grow their annual revenue by 19 percent in one year, PosNation increase sales leads by 100 percent in 9 months, and FXEvolve convert 10 percent with campaigns built on strategy and driven by data.

Notable Accomplishments

Every step of my career has provided the necessary environment to exercise rigorous disciplines for increasing marketing knowledge and skills. Here are a few milestone accomplishments that stand out.

  • • Increased the company's revenue base by 10 percent by being the second highest performing sales representative at H&H Technologies.
  • • Successfully launched promotions that attracted thousands of new customers and established a reputation for excellence in customer service at F3.
  • • Negotiated a strategic partnership agreement to promote our network as hosts at events with over 60,000 in attendance at Steelroots.
  • • Consistently achieved a high level of customer satisfaction, exceeding expectations and achieving targeted results at ThunderColor.
  • • Developed and implemented a robust platform with an early adoption strategy effectively fund-raising 2.5 million dollars in investment at FamilyArc.
  • • Enabled the Executive Director to focus on high priority issues by taking responsibility for the day to day administrative affairs and successfully negotiating important strategic partnerships for long-term success at FamilyArc.

marketing skills
research
analysis
strategy
brand design
direct marketing
seo / social
negotiations

software skills
adobe suite
microsoft suite
salesforce
hubSpot
infusionsoft
google analytics
moz

Jesse Shane Fisher

Hickory, North Carolina